B2B Web Copywriting
Every business needs a website, but a website is just the beginning. In order to tell your story properly and turn your website into a marketing tool, you need good Business-to-Business (B2B) web copywriting. And just what is good web copywriting? Here are some things to keep in mind.
B2B web readers are scanners. People don’t read the web the same way they read books. They scan; they are looking for information and they want to find it quickly.
B2B web readers are slippery. They can jump to another website in an instant if yours doesn’t hold their attention.
B2B web readers are different. They’re not looking to buy a book or a pair of shoes; they’re looking for business equipment or services; they are looking for business.
For these reasons, your B2B web copy must deliver information quickly and efficiently in an easy-to-read format, with effective calls to actions. I can help.
Sometimes a good story can help you sell your goods or services, and video is a very effective selling medium. Let’s talk about developing scripts for short 30-second promotions, videos, webisodes or more.
Direct Response Copy
When you receive a letter or an email that invites you to take a specific action, such as buying something or asking for a demonstration, that’s direct response copy. Depending on your goal, direct copy may be short or long, but the purpose is always action. Want your prospects to take action? Let’s talk about some direct response copy.
Ghostwriting: Publish Your Book
For executives of a certain level, publishing a business book can be a great idea. A book positions the author as an authority in the subject. Who better to hire in your area of business than the person who “wrote the book” on the matter? Well, now you can finally write that book. Only, instead of doing all that writing, you just sit down with me and tell me what you want to say. I’ll supplement our conversations with my own research and deliver the finished book. I’ll even publish the ebook and print book on Amazon.
Unlike other copywriters, I write for you in both English and Spanish. I can also translate materials you may have in one of these languages into the other with a high level of accuracy and skill. Poor translations can be worse than no translation at all. A lack of knowledge of American or Latin American culture can lead to misunderstandings. I have lived and worked in both cultures; let me put what I know to work for you.